The Hollywood Appeal of Platinum Jewellery.

If you are looking good barometer of jewellery fashions, one of the best places to look is to the stars of Hollywood. 2010 is proving to be the year of platinum among the A listers, as exemplified by the Oscars ceremony. The stars choose platinum as its natural white color maximizes the brilliance of diamonds and colored gemstones, making them sparkle brighter. Platinum is a premier metal and is renowned for representing everlasting commitments due to the longevity of the metal.
At the 82nd Annual Academy Awards earlier this year, a host of stars choose to wear platinum jewellery, to accentuate the gowns on one of the key nights of the Hollywood calendar.
Miley Cyrus wore a stunning platinum and ruby ring with complementing diamond and ruby earrings made with platinum. Other stars wearing platinum jewellery included Sarah Jessica Parker, Demi Moore, Jennifer Lopez and Faith Hill. However, the platinum trend was not just confined to the ladies, with Robert Downey Jr wearing a platinum timepiece.

If you are looking for Hollywood style platinum ring visit the Platinum Ring Company, for a wide range of exquisite platinum pieces.

However, this trend of actresses flaunting their platinum is not a new one. In the iconic 1942 film “Now Voyager” Bette Davis wore an elegant cluster ring of five oval shaped sapphires set in Platinum to form the shape of a flower. Marlene Dietrich was one of the highest paid actresses in the pre-war period. When travelling to Morocco she chose to wear a stunning 5ct clear cut emerald, surrounded by four pear shaped CZs and four baguette CZs set in to a platinum ring. Perhaps the most poignant example of a Hollywood platinum ring is the one given to Marilyn Monroe by Joe Di Maggio. The ring comprised of 24 rectangle cut diamonds set in platinum and sold for $770,000 at Christies in 1999. Platinum is the obvious choice for long term gestures, such as engagements and eternity promises. As the metal is used in its pure form (unlike gold), when you scratch a platinum product the metal is merely displaced. So, even though wearing your platinum ring each and every day may leave an impression on the surface, it remains what it was - a symbol for all things eternal.
Even though Di Maggio and Monroe didn’t last as a couple, they remained close friends. When Marilyn died prematurely, Joe placed a dozen roses twice weekly on her grave for the rest of his life.
For a gesture of longevity, a platinum ring is the choice of the Hollywood elite and could be for you.