Wednesday 4 November 2009

AGTA Spectrum Awards Demonstrate Preference for Platinum

The 26th annual AGTA Spectrum Awards continued to illustrate the preference for platinum among the finest jewellery designers. Platinum Guild International USA (PGI-USA), which partners with AGTA for the “Platinum Honors” category of the competition, was pleased to see an increase of 11 percent in total platinum pieces among the 420 skillfully crafted designs entered in this year's competition. Additionally, out of the total number of winning designs across all categories this year, a resounding 58 percent of winners featured platinum, an increase of 32 percent from 2008. It is therefore clear to see that platinum jewellery is on the increase in the market, and becoming ever more popular and in vogue.

The AGTA awards work to support the talented designers and manufacturers working with this precious metal. Entries for the platinum category must be made of 90 percent to 95 percent platinum and are judged based upon beauty and design in addition to being judged against AGTA standards that they have a "broad-base consumer appeal and potential to generate positive publicity for natural colored gemstones." UK companies such as the Platinum Ring Company can use the AGTA awards to recognise new and fashionable designs for platinum jewellery, and use this information to create beautiful platinum pieces.

Norilsk's platinum and palladium output rises in Q3

Norilsk Nickel revealed on Friday (30th October) that its platinum and palladium production both increased on a year on-year basis during the third quarter of 2009.
Platinum output was 173,000 oz, compared to 157,000 oz for the equivalent period 12 months earlier, while production of palladium rose from 686,000 oz to 704,000 oz.

The company saw platinum production decline from 495,000 oz to 488,000 oz in the first nine months of the year, with palladium output down from 2.124 million ounces to 2.059 million ounces.

However, the world's largest nickel and palladium producer also confirmed that it has upped its full-year output targets for both metals from estimates made earlier this year, proving that in fact the purchase of platinum jewellery is on the increase.

It now expects palladium production to be 2.850 million ounces (up from 2.685-2.71 million ounces), while palladium output is predicted to be 668,000 oz, rather than 615,000-640,000 oz. This boost in platinum production will consequently feed more of this precious metal into the industry, and have a particular impact on the platinum jewellery trade. Businesses such as the Platinum Ring Company will benefit from this rise in production, and will be able to provide consumers with a more extensive collection of platinum rings and platinum wedding rings.