The 26th annual AGTA Spectrum Awards continued to illustrate the preference for platinum among the finest jewellery designers. Platinum Guild International USA (PGI-USA), which partners with AGTA for the “Platinum Honors” category of the competition, was pleased to see an increase of 11 percent in total platinum pieces among the 420 skillfully crafted designs entered in this year's competition. Additionally, out of the total number of winning designs across all categories this year, a resounding 58 percent of winners featured platinum, an increase of 32 percent from 2008. It is therefore clear to see that platinum jewellery is on the increase in the market, and becoming ever more popular and in vogue.
The AGTA awards work to support the talented designers and manufacturers working with this precious metal. Entries for the platinum category must be made of 90 percent to 95 percent platinum and are judged based upon beauty and design in addition to being judged against AGTA standards that they have a "broad-base consumer appeal and potential to generate positive publicity for natural colored gemstones." UK companies such as the Platinum Ring Company can use the AGTA awards to recognise new and fashionable designs for platinum jewellery, and use this information to create beautiful platinum pieces.
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