Platinum wedding rings are the choice for modern couples.

In the last year there has been a global trend for couples to opt for platinum wedding rings, as opposed to the more traditional gold alternative. This is a return to dominance from the seventies, when platinum was also the precious metal of choice for wedding rings. One theory to explain this is that the current generation grew up buying each other silver love tokens, as they were the cheapest option for hard up teenagers. This practice has instilled in them a preference for lighter metals when choosing jewellery. Platinum wedding rings then become the natural choice, as they possess a beautiful shine but they also represent quality and endurance.
However, this trend is not a random peak in the industry, with more than 30 % of all wedding rings being bought in the decade being made from either white gold or platinum. This is reflected in the bridal industry, where most companies use Platinum jewellery on their models. Making it the metal of choice for wedding jewellery in fashion conscience circles, for example both Madonna and Christina Aguilera both opted for platinum wedding jewellery.
In terms of budget, you need to take into account the entire cost of your wedding event and your finances and see how best you can allocate funds to your ring. Although it is a tradition that the budget should be twice your monthly salary, it may not always be practical. Especially in the current daunting economic climate, as household finances are continuously stretched. However, a solid investment in a quality piece of jewellery could be a wise choice. While choosing platinum wedding rings it is important that you place the highest importance to quality and purity as this jewellery will be a lifelong piece. In this regard it is also important that the ring fits you so that the ring is worn comfortably. A wedding band is a symbol of unity and will be cherished for a lifetime. You need to give yourself adequate time to make your selection as there will be several decisions to be made while finalizing your perfect wedding ring.
It is potentially a problematic situation, when someone wants to buy their partner a ring without their prior knowledge and therefore, do not want them to come to the shop with them. However, there are other ways to ascertain the correct ring size. The buyer can covertly get a ring that their partner wears on the ring finger and take it to a jeweller for sizing. However, in many cases this ring will probably be an important piece. So making an imprint of one of their partner’s rings by pressing it into a piece of clay or other malleable substance will make an impression of it. This impression can then be taken to a jeweller to obtain an accurate measurement.
The Platinum Ring Company offers a wide selection of platinum wedding jewellery.